WEEK 2- TEACH SOMETHING
Every Friday, my kindergarten teacher let us bring something for "Show & Tell". It was the best part of the week. I'd spend Monday through Thursday, setting something special aside. Counting down the minutes until I could stand up and show my class something I loved. Did you get to Show & Tell, too?
What you may or may not have guessed is that the first 2 weeks of our video challenge is really just a grown-up version of "Show & Tell". Last week, we got to show our viewers something about ourselves. This week, we're going to tell them something. Week 2 is all about using video to teach something people would want to learn, watch, listen to or see.
There are a lot of options this week! Look over them, and see which one speaks to you. As your read through the idea list, one or two of the options will feel very do-able. You'll read it and immediately think "ah, that one sounds fun" or "oh, okay. I know exactly how to film and edit that style." Choose that one. I'd like you to focus on filming options that FEEL simple and doable this week.
Watching you work during Week 1 was profoundly exciting. I am so proud of the work you created! Let's take the momentum and rock that crap outta Week 2!
Ideas for Creating a Good Video THIS WEEK
- CURATE YOUR CHARACTER. Part of building a video channel people want to consistently tune into is BUILDING A CHANNEL WITH PERSONALITY. This week, I want you to think about 1 "character trait" that you can amplify this week. Something that could grow into your "trademark style". Something eye-catching, perhaps quirky. For me, it's become large glasses. For Miranda Sings, it's big red lips. For Madonna it's a cone bra. For Bill Nye it's a bow tie. If you don't already have something that sets you visually apart from other video creators, what COULD you start including in videos that shows off your signature style?
- Why You Want a Character. A huge part of gathering attention is demanding it. And creating 1 or 2 visual cues that set you apart from the crowd also help you STAND OUT FROM THE CROWD. Stay true to you. Don't start some elaborate getup that you can't maintain. But do consider having a "costume" that helps you go from the everyday-person-you-are to the professional-video-channel-host that you hope to be one day. Even on hard Mondays, when I pull on my sassy heels and don a giant pair of glasses, I can feel myself transition from the uninspired worrywart that I sometimes an into the confident creator I want to be.
- But Wait, There's More. This isn't just for showmanship. It's also a great opportunity to consider which lifestyle sponsors, clothing brands or other companies might eventually be able to use you as a spokesperson or model for their company. I'm obsessed with Anthropologie, so have actively started wearing their clothing in my shoots, tagging them in my photos, and letting their style be more fully expressed as part of my style. Stay tuned! If I get a gig with Anthro, you'll be the first to know! LOL!
- KEEP IT SIMPLE. As you read through the idea list below, pay attention to yourself as you read. Some ideas will feel exciting, fun and doable. These are your ideas. Let the other possibilities go, get focused fast, keep it simple. And trust that you can knock this one outta the park.
- WANT TO BRAINSTORM AN IDEA? From camera angles to storylines. YOU GUYS, CALL ME! I'm here to help you become the best video maker you can be. So pick up that phone & give me a call anytime at 719-432-6800 and let's decide what direction is best for your brand.
IDEAS FOR SHOOTING THIS WEEK'S CHALLENGE
EDIT IDEA #1 (EASY): Talk to the iPhone or Webcam.
Take a note from a classic vlog setup, and talk to the webcam. You'll see this technique used all over the interwebs, used by everyone from this HowDoesShe video (which has been viewed 2.2M times) to Truth Bomb Mom, Miranda Sings' Colleen Ballinger and beyond. To film, simply come up with something great to teach, get in a well-lit area, and start chatting!
- TRY THIS! Here's a fun & easy idea to give the "cooking show" style a try: set your laptop up on your counter, then start video-ing as you cook. Be conscious about what the camera can see. Move closer, show ingredients to the camera, to create visual variety. Such a fun & simple way to practice talking in front of that camera, without having to worry about a fancy setup.
- USE YOUR WEEK 1 SKILLS! Timelapse videos make great tutorials! If you're feeling overwhelmed this week, keep it easy, and reuse the same skills you practiced last week, teaching something viewers will want to see, via timelapse. Cookie decorating tutorials are a great idea of this approach!
EDIT IDEA #1a (EASY): Screencapture
Use Quicktime (on a Mac), the Loom website or iPhone screencapture to record you teaching how to do something on your screen. Whether you're walking us through a Lightroom edit like this great video from Foodness Gracious or creating a video (like this one from FroKnowsPhoto) where you include screencapture video as b-roll; screengrab tutorials are an effective way to teach something that's happening on your computer to an audience looking to learn a specific skill.
EDIT IDEA #2 (EASY): Show the Camera
Take a page from Not Another Cooking Show & teach something from a tabletop angle. Setup your dslr, iphone or webcam so it nicely frames your countertop. Then start showing off your stuff. This method is ideal if you're still uncomfortable in front of the camera, or don't want to worry about editing in audio. It's visually interesting, offering a different perspective than we normally see in Tasty-style videos, and offers a great way to show off your kitchen skills.
EDIT IDEA #3 (EASY): Talk to the dSLR
Set your dSLR up a tripod, set your focus, then stand in front and start talking. A plain background, white screen or dark screen is a great & simple background option here. This video from the Stay at Home Chef is a great example of how one person, talking to one-camera can create a truly engaging video.
- QUICK TIP. Talk about something you're passionate about. If you're not using a script, keep the edits here snappy. Viewers are more likely to get and stay engaged if you pull them right in with a story, then keep momentum going, building to a satisfying conclusion or final insight.
EDIT IDEA #4 (INTERMEDIATE): Cooking Show Style
If you've been trying to add more "Cooking Show" style videos, now's your chance. Set up a camera and start cooking! This video from Hanna Hart is a great example of how you can easily pull off a fun-to-watch cooking show that you can film yourself with one camera.
- QUICK TIP! Frame YOURSELF, not your kitchen. Set your camera up close enough to see you & your hands. But not much more. People love seeing people. So set the camera up close enough that they can see you & see you well.
EDIT IDEA #5 (INTERMEDIATE): Multiple Angles + B-Roll
Teach a recipe or skill, film a variety of angles & b-roll. Then put it all together to create a pro looking cooking episode. Donal Skelhan's channel is chock full of great examples.
LAUNCH IT RIGHT
Remember to follow all of the tips from our Welcome Page to ensure a strong launch. Watch the FB group, where we'll invite everyone to share their videos on the Week 2 thread. Can't wait to see yours!
Join us anytime in the Facebook Group, where we can work together to help you launch a great TEACH SOMETHING Video. Week #2 is going to be awesome!