NYTimes Bestselling author Yuri Elkaim is a bestselling nutrition author, creator of multiple 7-figure online health and fitness courses and founder of Healthpreneurgroup.com

He's cracked the code for reaching online audiences with powerful, persuasive language and effective lead pages. In this livecast, we chat about copywriting--what works and what doesn't--and discuss the words, phrases and formulas that move people to click, shop, share and buy.